Laaltain

Toothpaste Ideologies

3 ستمبر، 2013

You must have lis­tened lots of state­ments and argu­ments which sound so cock sure of their own authen­tic­i­ty and cor­rect­ness that their entire lex­i­con try to estab­lish noth­ing but an extreme sense of valid­i­ty and accu­ra­cy. These self-pro­claimed authen­ti­cat­ed artic­u­la­tions often won­der­ful­ly stanched all the exist­ing con­trary and alter­na­tive dis­cours­es, or usu­al­ly ignore them alto­geth­er. Above all, these ham­mered down state­ments lead to the man­u­fac­tur­ing of ide­o­log­i­cal tooth­paste. Any brand of an ide­o­log­i­cal tooth­paste may have lots of ingre­di­ents just like oth­er reg­u­lar tooth­paste ingre­di­ents such as cal­ci­um, flu­o­ride, chlo­ride, mint etc, but in an ide­o­log­i­cal tooth­paste ingre­di­ents would be named as his­tor­i­cal nar­ra­tive, world view, goals, ambi­tions, fac­tu­al infor­ma­tion, FAQs, rebut­tals; all sort­ed out per­fect­ly and com­pressed with the glis­ten­ing shin­ning bright­ness of truth and only truth, noth­ing more or noth­ing less. It is a com­mon belief that two con­trary truth val­ues can nev­er exist, so if you use to squeeze, brush and gur­gle out one ide­o­log­i­cal tooth­paste you may find your­self in a strong con­flict with a per­son who uses a dif­fer­ent brand of the tooth­paste. But in all these con­flicts and clash­es we for­get that the actu­al val­ue of these argu­men­ta­tion and fire backs is noth­ing but a child­ish stub­born­ness and fight between two kids on whether Col­gate is bet­ter than Pep­so­dent or not.

Our inabil­i­ty to under­stand that noth­ing is uni­ver­sal and can­not be gen­er­al­ized and imple­ment­ed in every con­text some­times lead us to heav­i­ly waste our own resources on the wrong brands.

From the recent his­to­ry of past few decades to the con­tem­po­rary sit­u­a­tion of our coun­try; when­ev­er lead­ers or pub­lic rep­re­sen­ta­tives try to build a mutu­al con­sen­sus through pub­lic opin­ion, they usu­al­ly straight­away import the dif­fer­ent ide­o­log­i­cal tooth­pastes which have been evolved and devel­oped or rather man­u­fac­tured and packed in oth­er parts of the world under total­ly dif­fer­ent con­text and his­tor­i­cal back­grounds. Our inabil­i­ty to under­stand that noth­ing is uni­ver­sal and can­not be gen­er­al­ized and imple­ment­ed in every con­text some­times lead us to heav­i­ly waste our own resources on the wrong brands. Our apa­thet­ic atti­tudes always tend towards adopt­ing ready­made ide­o­log­i­cal brands and then in the process of mak­ing any head and tail out of them we lose their pri­ma­ry essence. We start advo­cat­ing and adver­tis­ing them so reli­gious­ly as if there is no oth­er way out; but in real­i­ty we for­get that it is just anoth­er set of far­fetched ide­olo­gies which we use just for the sake of our con­ve­nience. This unnec­es­sary and invalid rigid­i­ty in our stance lead us to devel­op non-adap­tive atti­tudes and behav­iors. Basi­cal­ly the root cause of the lack of any ideation­al con­sen­sus among us is due to our habit of always squeez­ing for­eign tooth­paste tubes.

Some­times I also won­der why col­lec­tive­ly we got such a bad sense of humor. Those of us who always come up with the para­noiac tubes of “war with the West” and slo­gans like “West­ern hypocrisy and prej­u­dice and just recent­ly one of my friend thought it is cool to prop­a­gate anoth­er brand of ide­ol­o­gy called “Arab Impe­ri­al­ism” and keep on rant­i­ng against it; they clear­ly indi­cate a very bad indeed, a spoiled sense of humor. To reduce down such big phe­nom­e­non just to reaf­firm our beliefs and show them off in pub­lic is kind of a pathet­ic ide­o­log­i­cal nui­sance. Being human is such a messed up state that claim­ing that peo­ple got one-point agen­da or a sin­gle stream­line of thought on such a large scale is ridicu­lous at the very core. One of the haz­ard of brush­ing with the ide­o­log­i­cal tooth­pastes is that peo­ple for­get to use their own sense of cri­tique and keep on using ready-made slo­gans inher­it­ed just to reaf­firm that we are good Mus­lims, Pak­ista­nis or what­ev­er the heck one may think of his/herself. This is lame and a height of hypocrisy and this is what I also call a BAD SENSE OF HUMOR!!!

I guess the great­est tragedy which hap­pened to us is that we real­ly do not know how to deal with the diver­si­ty and how to enfold it in few basics uni­fy­ing streams which do not intend to enforce one-dimen­sion­al way of think­ing rather appre­ci­at­ing the mul­ti­plic­i­ty of human con­di­tions and thoughts.

I guess the great­est tragedy which hap­pened to us is that we real­ly do not know how to deal with the diver­si­ty and how to enfold it in few basics uni­fy­ing streams which do not intend to enforce one-dimen­sion­al way of think­ing rather appre­ci­at­ing the mul­ti­plic­i­ty of human con­di­tions and thoughts. This thing is real­ly act­ing as a real malaise for our coun­try on the ide­o­log­i­cal ground which also shows our apa­thy and use­less effi­cien­cies for myopic ide­olo­gies.

Above all what­ev­er has been said above is noth­ing but my child­ish temp­ta­tion to show off what­ev­er the pseu­do ide­o­log­i­cal stuff I some­how don’t know. God gave us such long nights to play around that one real­ly can’t resist! But hav­ing said all this I real­ly want to admit that this ide­o­log­i­cal tooth­paste mod­el is just anoth­er kind of tooth­past­ing; though just for the sake vari­ety and appre­ci­at­ing mul­ti-dimen­sion­al frame­works we can replace tooth­pastes with chew­ing gums and if I rephrase a quo­ta­tion of Ayn Rand then we can have an excel­lent mod­el for the dis­sem­i­na­tion of ide­olo­gies, she said in her won­der­ful nov­el The Foun­tain­head that:
“Sen­tences have been used like chew­ing gum, chewed and re-chewed, spat out and picked up again, pass­ing from mouth to mouth to pave­ment to shoe sole to mouth to brain…”

So here I over­ruled the assump­tion that tooth­paste paste mod­el is just anoth­er reduced ver­sion of tooth­past­ing, rather it can sup­port chew­ing gum mod­el on the com­mu­nica­tive grounds. Chew­ing gums comes with this extra metaphor­i­cal spe­cial­ty that the more you keep on chew­ing; more they get hard­er which is also the case with ide­olo­gies. Again just for the sake of elim­i­nat­ing doubts on the indige­nous­ness of chew­ing gum we can think of Paan-supaari as well and not only go into the munch­ing and chew­ing metaphors but also the splash­ing red abstrac­tions which they often leave behind.

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